Department of Mass Communication

Faculty of Arts & Social Sciences

Previously the Department of Journalism, established in 1955 with a diploma course for working journalists. In 1962 the diploma was replaced by a regular two-year M.A. program following recommendations of the Pakistan Press Commission, expanding and modernizing media education in the country.

* EST. 1955 * Journalism to Digital Media

Department of Mass Communication Photo Coming Soon

Our Focus

Journalism, Advertising, PR and Digital Media

M.A. Mass Communication

Journalism, Advertising, Public Relations and Electronic Media.

BS Digital Media Marketing

Four-year degree in content creation, SEO, analytics and digital marketing.

180-Hour Internship

Mandatory practical placement at media institutes before graduation.

The Department continues to offer high-quality education in Journalism, Advertising, Public Relations and Electronic Media. Faculty members bring extensive professional experience from Print, Radio, Television, Advertising and Public Relations, ensuring students receive both theoretical and practical exposure to the media industry. Keeping pace with the changing media landscape, the department introduced the BS Four Years Digital Media Marketing degree, equipping students with skills in content creation for social media, SEO, analytics and digital marketing strategies.

Careers

Career Opportunities

Graduates pursue roles in journalism as reporters, editors, feature writers, broadcast journalists and documentary producers, or in electronic media as producers, radio broadcasters, news anchors, video editors and camerapersons. Opportunities also exist in advertising and PR as creative directors, copywriters, media planners, brand managers and corporate communication specialists, and in the digital space as digital strategists, social media managers, SEO/SEM specialists, content creators and analytics experts.

180 hours of mandatory internship at a media institute, certified before degree conferral.
Faculty with hands-on experience across print, radio, television, advertising and PR.
BS Digital Media Marketing track for the modern digital economy.

Teaching & Assessment

Beyond class lectures, students complete tutorials and assignments alongside the mandatory internship. A certificate of satisfactory internship completion is required before a student may apply for their mark sheet and degree.

Apply via Admissions

Overview & History

Introduction

Chairperson: Dr. Sadia Mahmood (Assoc. Prof.)

Previously known as the Department of Journalism, the Department of Mass Communication was established in 1955 with a diploma course designed for working journalists. The primary objective was to produce qualified journalists and media professionals to meet the growing needs of the national press and the Mass Communication industry. In 1962, the diploma program was replaced by a regular two-year M.A. program in light of the recommendations of the Pakistan Press Commission, with the aim of expanding and modernizing media education in the country.

The Department of Mass Communication continues to offer high-quality education in Journalism, Advertising, Public Relations and Electronic Media. Faculty members bring extensive professional experience from Print, Radio, Television, Advertising and Public Relations, ensuring students receive both theoretical and practical exposure to the media industry.

Keeping pace with the changing media landscape, the department has introduced new program including the BS Four Years Digital Media Marketing degree, which equips students with cutting- edge skills in content creation for social media platforms, SEO, analytics, and digital marketing strategies. This addition reflects the department’s commitment to preparing graduates for the demands of the modern digital economy and emerging career opportunities in the global media and marketing industries.

Teaching and Assessment

Apart from class lectures, students are required to do tutorials and assignments. It is also mandatory for each student to complete 180 hours of internships at media institutes. A certificate on satisfactory completion of internship enables students to apply for a marks sheet and a degree.

Career Opportunities

The Department of Mass Communication prepares students for a wide range of career opportunities in the rapidly evolving media and communication industry. Graduates can pursue roles in journalism as reporters, editors, feature writers, broadcast journalists, and documentary producers, or work in electronic media as television producers, radio broadcasters, news anchors, video editors, and camerapersons.

Exciting prospects also exist in advertising and public relations as creative directors, copywriters, media planners, brand managers, PR officers, and corporate communication specialists. In the digital space, students are equipped for careers as digital strategists, social media managers, SEO and SEM specialists, content creators, community managers, analytics experts, and e-commerce marketers. Many also choose to work as independent consultants, freelancers, or entrepreneurs, launching their own media and marketing ventures.

Academic Staff & Researchers

Faculty

Professors

Dr. Fouzia Naz
Dr. Asmat Ara

Associate Professors

Dr. Sadia Mahmood
Dr. Raana Afzal
Dr. Muhammad Osama Shafiq

Assistant Professors

Dr. Samina Qureshi
Dr. Naveed Iqbal
Dr. Syed Azfar Ali

Lecturers

Mr. Naveed Arshad

Degree Offerings

Programs

Programs:

B.S. four years degree program in Mass Communication
Admission offers in 1st Year & 3rd year
Specializations Offered:

Electronic Media
Advertising & Public Relations
Print Media

B.S. four years degree program in Digital Media Marketing:
Admission offers in 1st Year Only

M.Phil. / M.S. Program (Only one Intake)
Ph.D. Program (Yearly two intakes)

Certificate Courses:

Mass Communication
Digital Media Marketing

Eligibility:

B.S. Mass Communication & Digital Media Marketing (1st Year)

Eligibility: Intermediate (Arts, Science, Commerce, Home Economics) or equivalent, including DAE (Diploma of Associate Engineering).

B.S. Mass (3rd year)

Two years Associate Degree from colleges/ Private

M.Phil. / M.S.

Eligibility: B.S. in Social Sciences

Ph.D.

Eligibility: M.Phil. in Mass Communication with Thesis

Academic Curriculum & Syllabi

Courses

B.S Four Years Degree Program – Mass Communication

1st Year I Semester	7
1st Year II Semester	7
2nd Year I Semester	6
2nd Year II Semester	6
3rd Year I Semester	6
3rd Year II Semester	6
4th Year I Semester	6
4th Year II Semester	6
	50

First Year Semester I (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
300.1 (E)	English I	2	Arts & Humanities (G. Edu)
300.1(I. S)	Islamic Studies or Ethics (Non-Muslims)	2	Compulsory (G. Edu)
300.1(Civ/Com)	Civic and Community Engagement	2	Compulsory (G. Edu)
300.1(N.Sc)	Everyday Sciences, Astronomy, Physics, Chemistry, Earth Science or Biology	3	Compulsory (G. Edu)
301	Interdisciplinary-I	3	Interdisciplinary
301	Interdisciplinary-II	3	Interdisciplinary
MC-311	Introduction to Mass Communication	2+1	Major 1
		18

First Year Semester II (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
300.2 (P.S)	Ideology and Constitution of Pakistan	2	Compulsory (G. Edu)
300.2(F. Eng)	Functional English	2	Compulsory (G. Edu)
300.2(Entr)	Entrepreneurship	2	Compulsory (G. Edu)
300.2(Soc. Sc)	Intro to Social Sciences, Anthropology, Urdu, Economics, History, Geography or Psychology	3	Social Sciences (G. Edu)
302	Interdisciplinary-I	3	Interdisciplinary
302	Interdisciplinary-II	3	Interdisciplinary
MC-312	Digital Media	2+1	Major 2
		18

Second Year Semester I (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
400.1 (Q. Reas)	Quantitative Reasoning	3	Compulsory (G. Edu)
400.1(E. Writ)	Expository Writing	3	Compulsory (G. Edu)
401	Interdisciplinary-I	3	Interdisciplinary
401	Interdisciplinary-II	3	Interdisciplinary
MC-411	Mass Media and Society	3	Major 3
MC-421	Introduction to Print Journalism	2+1	Major 4
		18

Second Year Semester II (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
400.2 (Q. Reas)	Quantitative Reasoning	3	Compulsory (G. Edu)
400.2(ICT)	Application of Info. & Comm. Technologies	3	Compulsory (G. Edu)
402	Interdisciplinary-I	3	Interdisciplinary
402	Interdisciplinary-II	3	Interdisciplinary
MC-412	Fundamentals of Advertising and PR	2+1	Major 5
MC-422	Basics of Electronic Media	2+1	Major 6
		18

Third Year Semester I (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
MC-511	Mass Media in Pakistan/ Data Journalism	2+1	Major 7
MC-521	News Reporting and Writing Skills	2+1	Major 8
MC-531	Introduction to Social Sciences	3	Major 9
MC-541	Pakistan History and Contemporary Issues	3	Major 10
MC-551	Research Methodology – I (Quantitative)	3	Major 11
500.1	Field Experience/ Internship	0+3	Compulsory (G. Edu)
		18

Third Year Semester II (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
MC-512	Online Journalism	2+1	Major 12
MC-522	Crisis and Disaster Communication	2+1	Major 13
MC-532	Sub-Editing and Nes Page Designing	2+1	Major 14
MC-542	Theories of Mass Communication	3	Major 15
MC-552	Research Methodology – II (Qualitative)	3	Major 16
500.2	Capstone Project	0+3	Compulsory (G. Edu)
		18

Fourth Year Semester I (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
MC – 611	Thesis - I	3	Major 17
MC – 621	Development Support Communication	3	Major 18
MC – 631	Media Ethics & Laws	3	Major 19
	Specialization Electives
MC-641-P	Advanced Reporting/ Mass Media Coverage of	2+1	Major 20
	Conflicts in Pakistan
MC-651-P	Newspaper Management and Production	2+1	Major 21
MC-661-P	Mechanics of Magazine Editing	2+1	Major 22
	OR
MC-641-E	Radio News Production	2+1	Major 20
MC-651-E	TV News Production	2+1	Major 21
MC-661-E	Film Studies	2+1	Major 22
MC-641-AP	OR
MC-651-AP	Advertising for Print	2+1	Major 20
MC-661-AP	Public Relations for Print	2+1	Major 21
	Planning advertising & Public Relations	2+1	Major 22
	Campaigns

Fourth Year Semester II (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
MC – 612	Thesis - II	3	Major 23
MC – 622	Creative Writing	3	Major 24
MC – 632	Media & Social Movements/ Media &	3	Major 25
	Gender
MC-642-P	Specialization Electives
MC-652-P	Advanced Magazine Production	1.5 + 1.5	Major 26
MC-662-P	Book Production	1.5 + 1.5	Major 27
	Specialized Journalism/ Media & Human	1.5 + 1.5	Major 28
	Rights
MC-642-E	OR
MC-652-E	Radio Program Production	1.5 + 1.5	Major 26
MC-662-E	TV Program Production	1.5 + 1.5	Major 27
	Film Production	1.5 + 1.5	Major 28
	OR
MC-642-AP	TVC & Short Film for Persuasion	1.5 + 1.5	Major 26
MC-652-AP	Digital Advertising & Public Relations	1.5 + 1.5	Major 27
MC-662-AP	PR & Management	1.5 + 1.5	Major 28

B.S Four Years Degree Program – Digital Media Marketing

1st Year I Semester	7
1st Year II Semester	7
2nd Year I Semester	6
2nd Year II Semester	6
3rd Year I Semester	6
3rd Year II Semester	6
4th Year I Semester	6
4th Year II Semester	6
	50

First Year Semester I (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
300.1 (E)	English I	2	Arts & Humanities (G. Edu)
300.1(I. S)	Islamic Studies or Ethics (Non-Muslims)	2	Compulsory (G. Edu)
300.1(Civ/Com)	Civic and Community Engagement	2	Compulsory (G. Edu)
300.1(N.Sc)	Everyday Sciences, Astronomy, Physics, Chemistry, Earth Science or Biology	3	Compulsory (G. Edu)
301	Interdisciplinary-I	3	Interdisciplinary
301	Interdisciplinary-II	3	Interdisciplinary
DMM-311	Multimedia Journalism	2+1 (60+40)	Major 1
		18

First Year Semester II (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
300.2 (P.S)	Ideology and Constitution of Pakistan	2	Compulsory (G. Edu)
300.2(F. Eng)	Functional English	2	Compulsory (G. Edu)
300.2(Entr)	Entrepreneurship	2	Compulsory (G. Edu)
300.2(Soc. Sc)	Intro to Social Sciences, Anthropology, Urdu, Economics, History, Geography or Psychology	3	Social Sciences (G. Edu)
302	Interdisciplinary-I	3	Interdisciplinary
302	Interdisciplinary-II	3	Interdisciplinary
DMM-312	Multimedia Entertainment	2+1 (60+40)	Major 2
		18

Second Year Semester I (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
400.1 (Q. Reas)	Quantitative Reasoning	3	Compulsory (G. Edu)
400.1(E. Writ)	Expository Writing	3	Compulsory (G. Edu)
401	Interdisciplinary-I	3	Interdisciplinary
401	Interdisciplinary-II	3	Interdisciplinary
DMM-411	Digital Media and Society	3	Major 3
DMM-421	Digital Advertising & Public Relations	2+1(60+40)	Major 4
		18

Second Year Semester II (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
400.2 (Q. Reas)	Quantitative Reasoning	3	Compulsory (G. Edu)
400.2(ICT)	Application of Info. & Comm. Technologies	3	Compulsory (G. Edu)
402	Interdisciplinary-I	3	Interdisciplinary
402	Interdisciplinary-II	3	Interdisciplinary
DMM-421	Global Trends in Digital Media Marketing	2+1(60+40)	Major 5
DMM-422	Communication and Presentation Skills	2+1(60+40)	Major 6
		18

Third Year Semester I (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
DMM-511	Communication Concepts and Theories	3	Major 7
DMM-521	Digital Rights and Laws	3	Major 8
DMM-531	Consumer Behavior	2+1(60+40)	Major 9
DMM-541	Graphic and Application Design	1.5+1.5(50+50)	Major 10
DMM-551	Creative Writing for Digital Platforms	1.5+1.5(50+50)	Major 11
500.1	Field Experience/ Internship	0+3	Compulsory (G. Edu)
		18

Third Year Semester II (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
DMM-512	Digital Communication Research	0+3	Major 12
DMM-522	Introduction to CMS: Content Management Systems	2+1(60+40)	Major 13
DMM-532	Basic Photography and Videography	1.5+1.5 (50+50)	Major 14
DMM-542	Web Designing	1.5+1.5(50+50)	Major 15
DMM-552	Digital and Social Media Marketing	1.5+1.5(50+50)	Major 16
500.2	Capstone Project	0+3	Compulsory (G. Edu)
		18

Fourth Year Semester I (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
DMM-611	Thesis Project - I	0+3	Major 17
DMM-621	Digital Entrepreneurship	2+1(60+40)	Major 18
DMM-631	Brand Management	2+1(60+40)	Major 19
DMM-641	Integrated Marketing Communication	1.5+1.5(50+50)	Major 20
DMM-651	Script Writing for Digital Media Platforms (OTT Platforms)	1.5+1.5(50+50)	Major 21
DMM-661	Advanced Photography and Videography	1.5+1.5(50+50)	Major 22
		18

Fourth Year Semester II (18 Credit Hours)
Course Code	Subjects	Cr. hrs	Type
DMM-612	Thesis Project - II	0+3	Major 23
DMM-622	Crisis Management	2+1(60+40)	Major 24
DMM-632	Motion Graphics/Animation	1.5+1.5(50+50)	Major 25
DMM-642	Production for Digital Platforms	1.5+1.5(50+50)	Major 26
DMM-652	Search Engine Marketing	1.5+1.5(50+50)	Major 27
DMM-662	Influencer Marketing and Digital Public Relations OR Introduction to Metaverse	1.5+1.5(50+50)	Major 28
		18

Infrastructure & Laboratories

Facilities

Computer Lab - The Department is equipped with modern Computer Labs featuring 25 computers, providing students with access to digital tools for research, design, media production, and practical training.

Audio Visual Room - A dedicated Audio-Visual Room equipped with multimedia facilities, enabling interactive lectures, presentations, workshops, and screenings that enhance students’ learning experience.

Radio Station - The Department operates its own Campus Radio FM 90.6, providing students with hands-on broadcasting experience. The facility includes two recording studios and one control room, where students are trained in radio production, programming, news reading, and on-air presentation under faculty supervision.

Television Studio - The Department houses a soundproof Television Studio equipped for the production of news bulletins, talk shows, programs, and short films. Supported by a fully functional Production Control Room (PCR), the studio provides students with practical training in on-camera presentation, studio production, direction, and technical operations, preparing them for careers in the electronic media industry.

News Lab - The Department’s News Lab is equipped with a multimedia News Editing Desk, where students gain practical training in news writing, editing, and layout design. It serves as a training base for producing newsletters and newspapers, giving students real newsroom experience.

Sarwar Naseem Hall - A fully air-conditioned seminar hall with a seating capacity of 100. Equipped with a modern sound system and multimedia facilities, it provides an ideal space for seminars, workshops, guest lectures, and student activities.

Hassan Riaz Library - The Hassan Riaz Library offers over 4,000 books, serving as a key resource for research and learning in Digital Media Marketing, Mass Communication, Journalism, Advertising and Public Relations.

Girls Prayer Room - A dedicated Girls’ Prayer Room is available in the department, providing students with a comfortable and convenient space for prayers.

Scholarly Contributions

Research

Journal of Mass Communication:
The Department publishes the bi-annual Journal of Mass Communication, which is HEC recognized Y- Category bilingual and peer-reviewed research journal. It provides scholars with a platform to explore the latest research in media and communication studies across a wide range of disciplines. https://jmcd- uok.com/index.php/jmcd/

Magazine:
MediaVerse – Departmental Magazine
MediaVerse is the Department of Mass Communication’s first-ever digital and print magazine, produced by students under the guidance of faculty. The magazine showcases the creativity, critical thinking, and journalistic skills of students through diverse content on social issues, culture, and global affairs. It serves as a platform for journalists to express their perspectives while gaining hands-on experience in writing, editing, graphic designing, advertising, and Public Relations. https://mediaverse.pk/

Other Publications:
Students publish newsletters and newspapers under faculty supervision, gaining hands-on experience in writing, editing, and production. Books are also published annually, providing updated and relevant material for students.

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