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Chairperson: Dr. Sadia Mahmood (Assoc. Prof.)

Previously known as the Department of Journalism, the Department of Mass Communication was established in 1955 with a diploma course designed for working journalists. The primary objective was to produce qualified journalists and media professionals to meet the growing needs of the national press and the Mass Communication industry. In 1962, the diploma program was replaced by a regular two-year M.A. program in light of the recommendations of the Pakistan Press Commission, with the aim of expanding and modernizing media education in the country.

The Department of Mass Communication continues to offer high-quality education in Journalism, Advertising, Public Relations and Electronic Media. Faculty members bring extensive professional experience from Print, Radio, Television, Advertising and Public Relations, ensuring students receive both theoretical and practical exposure to the media industry.

Keeping pace with the changing media landscape, the department has introduced new program including the BS Four Years Digital Media Marketing degree, which equips students with cutting- edge skills in content creation for social media platforms, SEO, analytics, and digital marketing strategies. This addition reflects the department’s commitment to preparing graduates for the demands of the modern digital economy and emerging career opportunities in the global media and marketing industries.

 

Teaching and Assessment

Apart from class lectures, students are required to do tutorials and assignments. It is also mandatory for each student to complete 180 hours of internships at media institutes. A certificate on satisfactory completion of internship enables students to apply for a marks sheet and a degree.

 

Career Opportunities

The Department of Mass Communication prepares students for a wide range of career opportunities in the rapidly evolving media and communication industry. Graduates can pursue roles in journalism as reporters, editors, feature writers, broadcast journalists, and documentary producers, or work in electronic media as television producers, radio broadcasters, news anchors, video editors, and camerapersons.

Exciting prospects also exist in advertising and public relations as creative directors, copywriters, media planners, brand managers, PR officers, and corporate communication specialists. In the digital space, students are equipped for careers as digital strategists, social media managers, SEO and SEM specialists, content creators, community managers, analytics experts, and e-commerce marketers. Many also choose to work as independent consultants, freelancers, or entrepreneurs, launching their own media and marketing ventures.