Chairman: Prof. Dr. Tahir Masood (Look after)
Previously known as the Department of Journalism, the Department of Mass Communication, was established in 1955 with a diploma course for working journalists. The objective was to produce qualified journalists and media professionals and to cater to the growing needs of the national press and the mass communication industry. In 1962, the diploma program was replaced by a regular two year M.A. Program. This was done in the light of recommendations of the Pakistan Press Communication with the aim to expand and modernize media education in the country.
The students have to opt for a medium in which they can express themselves conveniently. The teachers of the department have a professional background with experience in every sector of the media, namely, print, radio, television, advertising and public relations. Since the system in the country is multi lingual, separate classes are held in English and Urdu languages as mediums of instruction.
The department has upgraded to the level of a full fledged institute, known as Dr. Feroze Ahmed Institute of Mass Communication.
Teaching and Assessment
Apart from class lectures, students are required to do tutorials and assignments. It is also mandatory for each student to complete 180 hours of internships at media institutes. A certificate on satisfactory completion of internship enables students to apply for a marks sheet and a degree.
Mass Communication is a professional discipline and there are vast opportunities for Mass Communication graduates in media and communication industries. Other fields like teaching, research and information areas, at private and public sector institutions and the corporate sector also offer wide opportunities.